This paper investigates competitive tension, or the strain between a focal firm and a given rival that is likely to result in the firm taking action against the rival. At the graduate level, MBAs could discuss competitive dynamics facing GameStop and how it might find areas for future strategic growth. At the undergraduate level, it would be best taught when discussing industry life cycle or competitive dynamics. This case could be taught at either the graduate or undergraduate level strategy course. Given its unique market share in gaming memorabilia and trade-in values, students are tasked with finding GameStop’s existing competitive advantages or identifying potential new ones that can be leveraged in a technology-driven industry. GameStop’s core competencies were no longer aligned with market conditions, and its executives were now questioning where it could expand the organization’s operations as they focused on finding untapped areas of the market that have an opportunity for a new competitive advantage. As it planned to close at least 150 of its 7,500 stores, the company was starting to take measures to reduce operational costs and restructure to sectors that best fit consumer interests. With high uncertainty shown by stakeholders about the future of GameStop coupled with falling share prices, the company must find a way to stay in play given the rapidly growing digital gaming market. In writing this case, the research team conducted thorough analysis through primary data collection in stores as well as secondary data collection through the use of market research tools, such as IBIS World, MergentOnline, S&P Net Advantage, and academic journals, trade magazines, and websites. The case requires students to consider how GameStop might revise its generic strategy based on the new competitive landscape in which it operates. With technological shifts and the introduction of digital downloads, this strategy is less effective. The case describes GameStop’s previous differentiation approach, executed through physical stores and knowledgeable staff. Smarter Sims: Create and control Sims with new emotions, unique.The theoretical basis for this case is a focus on strategic positioning as related to Porter’s generic strategies. Create and control Sims with new emotions and unique personalities. The Sims 4 is the highly anticipated life simulation game that lets you play with life like never before. For the most part I was not disappointed (especially when they fixed the demonic baby glitch), but let's be honest, EA has something to do with this game so it is bound to have a few things here-and-there to rip. I was so excited about the new look for the Sims that I bought it immediately.
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